Helping your story find the audience who needs it.

Every brand, product or property has a story to tell and an audience to reach.

We dig into your story, understand your audience, and build all the connections.

Because the need for story is timeless—but the audience is always changing.

Your story only matters when someone is touched by it. They have to make it their own.

What is StoryCrate?

With over 25 years experience, StoryCrate offers a unique mix of strategic planning and creative innovation.

Starting with the building blocks of story itself, we use proprietary tools to measure the potential of a franchise, coupled with audience insights and long-range world-building.

In today’s story-driven economy, this approach works on every content platform, from films, TV, publishing & gaming to corporate brands and product messaging.

 

How can we help?

We focus on helping your story find the audience who needs it, in areas such as:

  • Story & script development

  • Messaging & content

  • Audience insights

  • Word-smithing and relevance

  • Franchise plans

  • Merchandising strategies

  • Licensing revenue

 

Proven experience on the world’s biggest properties and brands.

StoryCrate is founded by Rick Rekedal, whose award-winning career has been shaped by roles within Hollywood, Nashville, the U.K. and Hong Kong, including over 20 years with DreamWorks.

Knowledge

Rick’s wealth of experience includes roles as chief creative of the global franchise group at DreamWorks; head of global interactive; and head of licensing & retail marketing. Properties Rick has worked on include Trolls, How To Train Your Dragon, Kung Fu Panda, The Prince of Egypt, Spirit, Shrek, Teenage Mutant Ninja Turtles, Saving Private Ryan, The Lost World: Jurassic Park, Men in Black, Dreamer, and Small Soldiers.

Awards

Winner of two Nickelodeon Kids’ Choice Awards; two Annie Awards for Best Animated Videogame; Toy of the Year; Family Board Game of the Year and Action Figure of the Year.

Original Content

Rick is Senior Fellow of Storytelling at Belmont University, and the author of several books, including One Small Step, about a young family facing alcoholism and recovery; Shapes: Rise of the Jaggeds, a comic book series with Cave Pictures Publishing, and The Unvarnished, a series of stories with an unflinching look at finding hope out of our darkest trauma.

Original IP Development

Broken Spur

The Unvarnished

Shapes: Rise of the Jaggeds

One Small Step

Learn More

Delivering the power of story for over 25 years.

Let us help your story find its audience. Because the most powerful stories aren’t just stories I like — they are stories like me. The more your story resonates, the stronger its impact.

Contact

Would you please contact us with any questions?

Email
rick@thestorycrate.com

Phone
(626) 318-4977